A FAMILY-OWNED business in Tameside has unveiled a brand new identity and showroom as it approaches its 40th anniversary.
Adamsons, which specialises in home transformations, will celebrate the milestone in September with a bold new look.
The Dukinfield-based firm says it needed to modernise the company’s look and feel to “make it more relevant to today’s audience while staying true to the values that have built its strong reputation”.
The rebranding – delivered by Darke Creative and Ambos Digital – includes a complete overhaul of Adamsons’ visual identity, including a new logo and colour scheme, as well as a refreshed 4,300 sq ft showroom and shop front.
The firm’s digital presence has also been revamped with a new website that Adamsons say “offers better user experience, easier navigation, clearer messaging and engaging content”, while all marketing materials have also been updated accordingly.
Rachel Moors, managing director of Adamsons, said: “Reaching our 40th year is a significant milestone, and we felt it was the right moment to look forward and embrace change.
“This rebrand is not just about updating our image; it’s about reaffirming our commitment to our customers. We believe in creativity, innovation and continuous improvement, and this new identity reflects our vision for the future.”
Adamsons will be holding an event for customers and stakeholders in September at its updated showroom at Adamson House on Outram Road.
It comes as the firm bids farewell to architectural designer Paul Hopkinson when he retires after 35 years of service, while Alice Bailey is joining the architectural design team and Eve Davitt has been appointed to the marketing team.
The company designs, plans and builds extensions, kitchens, bathrooms and conversions for homeowners across Greater Manchester and Cheshire.