HATTERSLEY will soon be home to some of the fastest broadband speeds in the area as part of a nationwide project.
The area has been earmarked as having fibre-to-the-premises (FTTP) installed, meaning users can enjoy internet up to 13 times faster.
And after access to £100 million of private funding to support its national roll out was secured, the company BeFibre moved a team of broadband engineers into the area.
And roads will not have to be dug up to accommodate the infrastructure for Hattersley’s 6,000 homes.
For existing ducts will be used, meaning minimum disruption.
BeFibre’s sales director, Tim Dagnell-Scott, said: “The market is full of jargon such as superfast, ultrafast, and lightning-fast, but what does it all really mean?
“Think of the ability to upload 100 Instagram photos in five seconds or an entire new-release PS5 game in only 14 minutes – all without any connectivity worries when you’re trying to work efficiently from home on a video call.
“These are the connectivity demands that increasingly busy homes and businesses are rightfully placing on their broadband providers – only to usually be met by the buffering ‘wheel of doom’.
We’re here to deliver the performance improvements customers are looking for.”
The new network’s speeds equate to the ability to download a one-hour TV programme in only seven seconds, or 500 Spotify songs in 25 seconds, for example.
The first homes should be ready for service in the summer and the BeFibre team has pledged to have a very visible presence in Hattersley, as part of their commitment to becoming part of the community.
“It’s important that we have a visible presence in Hattersley from an early stage in our broadband roll out – not least because we want to help bust the myths surrounding internet connectivity,” added Tim.
“So many consumers think they have full fibre, for example, but they actually don’t. We’re here to change that.
“We’ll hold community events to cut through the jargon, answer questions about our service, and speak to people about what broadband really should be like.
“For instance, because our connectivity is full-fibre down the ‘last mile’ – right up to your door – customers enjoy the connectivity they pay for, not merely a proportion of it, as is often the case.
“You wouldn’t ever accept paying for a full sandwich but only getting to eat half! So why is the internet any different?
“This is a fiercely competitive market, but we’re here to challenge the perception that all ISPs are full of broken promises when it comes to speed, reliability and customer service.”
• To find out if you can access BeFibre’s full fibre broadband, visit
http://be-fibre.co.uk/Hattersley and input your postcode.