Even with the smallest of businesses, basic AI tools can greatly increase productivity and seriously enhance the customer experience. If you think that AI is not for your company, then think again. In the article below, we dive into chatbots and how they can help your UK business.
What Is a Chatbot?
A chatbot is a software program that replicates human conversation, usually through text. The level at which they operate is varied, however. They can respond to simple questions with yes or no answers, or at the top end, gather information and process it, providing results in audio formats.
There are two main types of chatbots that can assist your business. The first are the task-orientated chatbots. Generally, they’re used in customer service to answer questions and respond to queries. These chatbots are getting very sophisticated, now being able to handle more complex questions and sound much more conversational.
Data-driven chatbots are more sophisticated. They will take user behaviour and profiles to predict outcomes and personalised responses. This makes them contextually aware of different situations.
Are Companies Already Using Chatbots?
Plenty of companies are already using chatbots. You have probably already used them today as a customer in some form or another.
One sector that has used them to maximum effect is the online casino industry. Here, people use the service around the clock, making deposits and withdrawing money. It can be extremely costly to have a person on hand 24/7 to answer queries. Yet in this competitive field, if a customer is not satisfied that an issue is resolved sharply, they can be off to a competitor. Thus, new casinos like Playsunny have utilised the chatbot as a way to provide service at all times.
Online casinos also use the more sophisticated, data-driven chatbots. These are the types you will find giving you recommendations on Spotify and Netflix. They take data and provide you with personal highlights. It is no different with online casinos, who use them to suggest services and games that they think customers will enjoy based on previous behaviour.
How Can AI Chat Tools Help Your Business?
The area of your business that can benefit most is customer service. With the installation of a relatively low-spec chatbot, you can provide answers to customers much faster. Bots can also answer questions simultaneously, cutting down queues and waiting times.
While chatbots may not be able to handle specific and unique questions, they can cut down on the most frequently asked ones. If you are always being asked about opening times or how to replace parts, your chat bot can deal with this. This frees up your staff to be working on issues that really matter.
Finally, if you want to really get into the nitty-gritty, you can use them for personalisation. This does require a lot more setting up, and it is more beneficial for companies that provide services or entertainment.
If you think chatbots could help your business, discuss it with a professional. Low-level chatbots can be simple and easy to implement but create a huge level of reward. You may just find they are the missing puzzle piece your business needs.