Denton-based agency on a real ad-venture

A PERFORMANCE ad creative agency based in Denton is going places – all the way to the United States, in fact.

Fraggell was founded in 2017 initially as a video production company.

But it has since become one of the UK’s most renowned agencies in its field – to the extent that 90 per cent of the company’s clients are now American.

It has allowed Fraggell to more than double its team from four to 10 people and the agency has reported a growth in revenue from £20,000 to £100,000 per month – enabling a move to a new purpose-built 2,500 sq ft studio space in Denton this month.

Fraggell co-founders Nicholas Beddows and Fraser Cottrell

The Tameside-based agency is scaling both the UK and US eCommerce and retail market and working with some of the world’s biggest direct-to-consumer and consumer packaged goods brands.

Fraggell helps the likes of protein brand ALOHA, Chomps Snack Sticks, nail product specialists Nailboo, and skincare gurus Nip and Fab make money by creating targeted advertising campaigns and performance ad content on platforms like TikTok.

The agency’s team can produce content such as high-production lifestyle video ads and use its vast network of creators and actors in the process.

Co-founder Fraser Cottrell specialises in digital marketing, eCommerce creative strategy and ad creative.

“We love to flex our creative muscles by using real-time ad data to help guide the ideas your brand needs to lead to the highest conversions,” he explained.

“Our methods work for our clients and they deliver tangible results. This is backed by the fact that we’re growing on an international scale, as well as from a revenue perspective, all of which is underpinned by our move to a state-of-the art new studio space.

“We couldn’t be more delighted about the direction Fraggell is moving in and we now look forward to seeing how we can harness our people power and new facilities to continue making huge leaps forward in the vibrant creative advertising space.”