IT DOES not take a deep dive or forensic examination to find the biggest hit on matchdays at Stalybridge Celtic.
Just a quick look at the layout of the Bower Fold crowd will tell you. It will also tell you whereabouts the Bier Hut is.
In one corner, near to the Tom Pendry Stand, hundreds of people can be found on the terraces making use of the facility that has added to the experience.
And the brainchild of fan Shaun Bishop has certainly been a success. Average takings at the unit, which is rented off the club, are about £700, although a good day can see four-figure receipts.
It also helps Stalybridge Celtic as a portion of the profits goes to the Northern Premier League side.
“We thought we’d try and make a bit more of an experience at matchdays,” said Shaun, who runs Ol’s Bier and More on Market Street in the town centre.
“It’s been received excellently. The corner we’re in, no-one ever really used to stand here – now it’s the hub.
“Everyone stands here.
“We thought, ‘If we could have something where people can get a drink while in view of the pitch, it’s a win-win.’”
The Celtic Bier Hut had a stop-start early life. After opening in 2020, it had to close because of Covid-19 before re-opening.
When The Correspondent visited, a pump was serving a brew by Stalybridge’s own Bridge Beers.
It may even have added to the gate figures at Bower Fold.
“After Covid-19 lockdowns, we got a few disillusioned fans who had fallen out of love with the Premier League games, started coming here and realised they could get a drink as well.
“There’s a little buzz, we’ve got quite a new fans here now too.
“We’ve had great reviews from people who’ve used it and it adds to the atmosphere at games – people sing a bit more when they’ve had a drink.
“Either that or they drown their sorrows when Celtic are losing!”