World Elder Abuse Awareness Day highlights how issue is everyone’s concern

WORLD Elder Abuse Awareness Day, which takes place on Tuesday, 15 June, is all about making it clear that safeguarding adults – especially the elderly – is everyone’s responsibility.

The message is forcefully put in this video which has been produced to raise awareness of adult abuse:

Cllr Eleanor Wills, Tameside Council’s executive member for adult social care, said: “We all have a duty to speak up if we suspect an elderly person is being mistreated.

“Adult abuse is more than violence – it comes in many forms and is always wrong – and just one voice can make all the difference in helping a victim.

“Tameside Council is committed to protecting the elderly, so if you have any fears for an older person give us a call. Don’t leave it to someone else.”

Purple is the colour associated with the campaign and purple-themed events will be taking place throughout the week. People are also asked to show their support by wearing purple and there’s also a purple quiz you can try at 

If you want to find out more about safeguarding adults in Tameside visit

To report any safeguarding concerns, contact adult social care 0161 922 4888.

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