DENTON Town have taken commitment to a charity to a new level after making it the away kit sponsor for the rest of this and next season.
The Cheshire League side has paired up with the Motor Neurone Disease Association, whose logo will be emblazoned on the shirt.
It comes after officials viewed a television documentary featuring rugby league legend Rob Burrow, who is living with the condition.
And joint-manager Phill Cooper explained: “When we did a sponsors’ board, we got down to the last 10 squares that were free.
“We put something on Twitter and asked our followers of they would like to nominate a charity that could go on the shirt.
“My company’s secretary saw the documentary on Rob Burrow and was touched by it.
“We won the sponsor board and are already one of the main backers, doing one kit and loads of boards anyway, so he said he’d offer it to a charity that needed the exposure.
“So we spoke to them an explained what we want to do and got their approval.
“The secretary of the Manchester branch, Greg Broadhurst, got in touch with his regional manager, He then contacted us and said, ‘I’ll get it sorted.’ Within an hour it was done. They said, ‘We really appreciate you doing it for us.’
“The away kit is purple too so the colour fits well with them.”
Like many non-league clubs, Denton Town find themselves off the field because of the national lockdown.
And faced with the prospect of a second straight League One season being declared null and void, Phill outlined what he would do and the impact on the Whittle’s Park outfit.
He added: “When the bar was open in pre-season, we were making £2,000 a month which goes a long way towards what we do as a club. I’m hopeful the FA will use some common sense and extend the season as long as is possible.
“My view is we’ve had enough breaks to last a lifetime, so if we have to play until July, then have a week or two’s break before starting the next season, then we’ll do it.
“There’s not much hope of it finishing as normal in May as we’d have to play Saturday-Tuesday-Thursday-Saturday and we can’t lose two seasons on the bounce.
“Last time we had one game then went straight into a league fixture but I’d imagine there may not be time for that this time around as we’ll need to get going as soon as we possibly can.
“I’m quite confident we’re one of the best teams in the division, if we come out of lockdown with the same squad, I can’t see many teams taking points off us now. The lads are confident they can get promotion.
“But I suppose it all comes down to what happens when it’s reviewed.
“If we go back into Tier Three and we have to play only Greater Manchester teams, like we did before this shutdown, we’ve still got three to play, which should take us into mid-March, when hopefully we may be in Tier Two.”